| 22 Sep 2010. Knowledge, opportunities and the business development cycle |
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London, UK
Marketing Leaders' Option Seminar at the PM Forum Annual Conference 2010: Partners tend to recoil at systems that rely on the premise that successful selling is based on fundamental and repeatable processes. They believe that there are certain matters that clients value above mechanical process: personal relationships; choosing the right context for a conversation; in-depth knowledge of changes to the business environment impacting the client's business; and of the benefits associated with a firm's full range of products and services. Yet there is much that is useful in the leading ‘sheep dips'. They are comprehensive, end-to-end sales skills and strategy programmes that cover the field of what differentiates excellent from average sellers. Hear from experts including Paul Denvir from The PACE Partners LLP, and craft your preferred sales strategy.
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