Internal Affairs
The Problems (and solutions) of cross-selling. We recently conducted some research amongst some clients and contacts regarding the barriers they faced around cross-selling. Whilst there are eight barriers in total around cross-selling, my research uncovered that these firms faced three main challenges: mutual trust (or lack of) in their colleagues’ capabilities, the feeling of losing control and the client’s image of the firm. But what can you do to overcome these barriers? Read more here